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There are many proven strategies to help market a new business or to help increase business from previous customers. The variety of direct mail ideas alone is nearly endless. Creating a new marketing campaign that is unique and will attract customers can be a difficult venture, but one affordable method is to use a wallet mailer.
A Wallet-Mailer looks like an average wallet, but can be employed to distribute coupons and / or advertisements for your company. Wallet mailers can be handed out at a promotion, or can be mailed to your mailing list. Depending on the items you include in your mailer, the postage required can be as low as a single First Class stamp. The wallet mailer itself opens up just like a normal wallet and contains your company logo and message on the inside flap. Inside the wallet, most companies choose to insert coupons, full advertisement letters, or fake money specially printed for use in your company. The wallet can be sealed shut with a clear sticker, so that it does not open during shipping.
This mailer stands out from other direct mail ideas. If you spice it up by using red ink, the response rate is twice as much as normal mailers. The possible choices are to purchase only the wallets, print your own inserts, or have the company assemble the entire product.
If you decide to purchase just the wallet mailers and coupon sheets, you can design and print your own layout in any quantity that you need. Wallet mailers are flat, and can be printed on a standard laser printer by using the envelope setting. Coupons can also be designed and printed on a standard printer, as they are pre-perforated sheets that you print and then separate.
A new business needs successful ads to survive, and to thrive. Small businesses are especially vulnerable because they don't have a big budget for multiple ad experiments. To catch the consumer's eye, use wallet mailers instead of the same tired standard mail campaigns that they might ignore.
The benefits of wallet mailers extend to existing business too. Coupons and advertisements mailed to previous customers offer an incentive for them to return. Return business can also be increased by attaching mailers to products so that consumers who purchase the product also receive valuable coupons.
One of the best direct mail ideas is the wallet mailer. New and established companies can prospect for additional customers by utilizing advertising and mailing campaigns. The wallet mailer will be unique enough that the average consumer that receives it will take notice. This will create a successful promotional campaign, and provide additional sales opportunities.
To get a sample of the wallet mailer direct marketing envelope visit wallet-mailer.com.
Daiv Russell is a marketing strategist with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success.
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