 |
|
 |
SEO: Using Your Website Statistics To Help Choose The Right Keywords |
By:
Chris Le Roy |
|
|
|
|
|
<%''a href="http://www.makepeoplebuy.com/internetlegends/" rel="nofollow" target="_blank">
|
Log in to use the QuickCopy tool.
You can copy this article fast!
|
|
There are literally thousands of tools that are available on the market to help you choose keywords to optimize your WebPages, but one of the most underutilized tools that you should be using is your web logs. Your web log is the key to telling you who and how people are finding your website. It will also tell you if there are new trends in which people are actually finding your website by keywords or phrases that you may not necessarily have optimized for.
All internet marketing and search engine experts will tell you that if you are not in the top 5 records of any search engine results then you are simply not going to get any traffic. This has a certain element of truth to it but is not totally correct. In fact we have had a couple of WebPages recently that were not optimized for any specific keywords or phrases, but these pages have been pulling 50 hits a day, leading to sales even though it was on the 95th page of the search engine results.
To pull 50 hits a day off a keyword on the 95th page obviously prompted my interest and this is the point that I want to bring to your attention. The only reason that we were able to find this out was that we have the ability to review our own web logs. Let me explain how this works …
Every time you visit a website you leave a small piece of information that the website owner can in fact collect. The information you leave behind includes the page you visited, your IP number and a series of raw data that includes the website that referred you to the site, your browser, the language you are using, the operating system you are using, session details, character set etc. As the website owner you are able to collect this information and use it to help you focus your site or identify that your search engine optimization program is working.
For example, if a person goes to the Google search engine and searches on the term "car detailing", when the person clicks on the link in that search result to your website, the website that they goto will see in the Raw Data the following:
http://www.google.com.sg/search?hl=en&q=car+detailing&btnG=Search&meta=
The HTTP Referer in the example above is the Google Singapore website and the search was done in English. You can tell this by the en after the question mark. After the q it tells you that the search term was "car detailing".
What you should be doing on a daily basis is to look in your web logs and to look at who is referring people to your website. For example if you find a keyword or phrase that people are using at Google, MSN or Yahoo to get to your site that you have not optimized for, then you need to first do a search on those search engines using those keywords to find out where you are positioned in the search results. Obviously if you are positioned highly, then you may not need to do any work but if you were not ranked in the first page of results, then you could certainly look at optimizing your webpage for those keywords.
One of the challenges I know that many people have is that they use a third-party hosting company to actually host their websites. Often these companies do not give you access to the web logs. They will though give you access to a statistics program that usually only looks at the number of hits you get, where the hits are coming from a country perspective and the domains that are referring people to you but they often do not include the key terms used by individuals at the search engines to find you.
I should note that you can in fact build your own statistics program. It is possible for you to collect all of the information discussed earlier when a visitor visits your website. All you simply need to learn is a little bit of ASP. There are lots of great ASP programming sites that will be able to help you achieve this.
One of the other free tools available on the internet that will allow you to track what search terms are being used to get to your site is available on Google. Under the webmaster function in Google, they provide a Sitemap function that tracks what search terms people are using to visit your site and what search terms are being used where your website shows up in the search results. The downside to this tool is that it only shows the top 20 results and is only for searches done on the Google search engine but it does cover results from all Google Search Pages across the Globe.
The best tool to help you work out how people are finding you and what terms they are using to get to your website is your web logs. If you do not have access to them, you are limiting the potential of your website as you may have a clear niche market and not know it exists if you do not have quality web logs.
For other great online and offline marketing ideas visit our website Online Marketing Business Opportunity. Think and Grow Rich by Napoleon Hill will teach you the 13 secrets to become rich. To help you in learning this material I strongly recommend our High Performance Meditation Music at - Meditation Music
Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles
Log in to use the QuickCopy tool. You can copy this article fast!
|
|
|
|
|
|
|
 |
 |
 |
 |
| Phrase |
# Count |
% Density (approx) |
search
| 18
| 1.91
| website
| 16
| 1.70
| your website
| 9
| 0.96
| people
| 8
| 0.85
| google
| 7
| 0.74
| web
| 7
| 0.74
| the search
| 6
| 0.64
| web logs
| 6
| 0.64
| search engine
| 6
| 0.64
| keywords
| 6
| 0.64
| logs
| 6
| 0.64
| engine
| 6
| 0.64
| people are
| 5
| 0.53
| terms
| 5
| 0.53
| the website
| 4
| 0.43
| your web
| 4
| 0.43
| your site
| 4
| 0.43
| your web logs
| 3
| 0.32
| what search terms
| 3
| 0.32
| in fact
| 3
| 0.32
| what search terms are being used
| 2
| 0.21
| what search terms are being
| 2
| 0.21
| search terms are being used
| 2
| 0.21
| what search terms are
| 2
| 0.21
| the google search engine
| 2
| 0.21
| how people are finding
| 2
| 0.21
| is your web logs
| 2
| 0.21
| on the 95th page
| 2
| 0.21
| 50 hits a day
| 2
| 0.21
| search terms are being
| 2
| 0.21
|
|
|
|
| |
|
|
I have spent the last three weeks working with one of my new clients. They have been building their own website for over three years, spent $20,000 and have virtually no traffic. Like many people on the internet, they saw an opportunity to license some
(read entire article)
Added : Thursday, November 30th, 2006 Viewed : 117 Times | |
|
|
One of the key skills you must develop when undertaking Search Engine Optimisation is the ability to identify and choose keywords that your clients are going to use, or I should say, most likely going to use to visit your website or to search for in a sea
(read entire article)
Added : Monday, December 18th, 2006 Viewed : 94 Times | |
|
|
I reckon one of the most rewarding things you can do is to build a webpage and see it rank well on the internet, in particular search engines like Google, Yahoo or MSN. Most internet newbies are absolutely ecstatic when they finally see one of their webp
(read entire article)
Added : Thursday, November 30th, 2006 Viewed : 104 Times | |
|
|
When choosing a Expert SEO provider look for results not game. Experts not only have a proven track record the can be developers of search engines.
(read entire article)
Added : Wednesday, October 17th, 2007 Viewed : 51 Times | |
|
|
How to improve your website code to rank better in search engines? For a successful Search Engine Optimization strategy, take into consideration that search engines look at content and also at the structure of the markup.
(read entire article)
Added : Thursday, November 30th, 2006 Viewed : 79 Times | |
|
|
Finding the perfect web host is very important. You want your website to remain up at all times in order to run your business. We will teach you how to select the perfect web host for your business web site.
(read entire article)
Added : Saturday, September 20th, 2008 Viewed : 31 Times | |
|
|
Use these tips to get started with web design.
(read entire article)
Added : Sunday, December 17th, 2006 Viewed : 80 Times | |
|
|
Here is a web design theory : websites are like onions, you see, since websites have layers. And ogres are like onions, since ogres have layers. Websites are designed by web designers. Ergo - web designers are like ogres.
(read entire article)
Added : Friday, December 8th, 2006 Viewed : 76 Times | |
|
|
I was thinking this morning about what article I would write today and I have been having no end of troubles trying to get an article out today. Until … I went and visited a prospective customer today and they told me some of the things other companies of
(read entire article)
Added : Friday, December 1st, 2006 Viewed : 113 Times | |
|
|
Suncoast Internet draws on the skills of senior level Sunshine Coast Web Designers experts in web site design and web development. Australia's leading online marketing company has a large and expert team of professional web designers
(read entire article)
Added : Tuesday, October 30th, 2007 Viewed : 334 Times | |
|
|
|
|
|
|
| Official Member Gear | Links
